Take a deep breath...
As the sun rises over the beautiful fields of Yuzuri Hara, Japan, Hiroshi Sakamoto awakens to tend to his fields. Each day he labours under the warm sun for four or five hours and has done so for most of his 86 years.
This strong, healthy man is by no means the exception in his village. More than 10% of his village are over 85 – 10 times the American norm. Yes, this little village – affectionately called the Village of Long Life – has a remarkable collection of fit and healthy residents with soft, wrinkle-free faces.
The local diet is an interesting collection of sticky root vegetables – with one secret ingredient. They stimulate the production of a naturally occurring substance called Hyaluronic Acid (HA).
HA is a gel-like water-holding molecule which is a space-filler and cushioning agent. It is present in our connective tissue, in the skin, eyes and joints. It keeps joints lubricated, protects the eyes and keeps skin smooth and elastic. Essentially, it is the cement that holds us together.
But it does far more than that. HA can retain over 1000 times its weight in water – which makes it perfect for skin hydration. It stimulates collagen production, scavenges free radicals which damage the skin, and acts as an anti-bacterial and anti-inflammatory agent.
Our bodies contain roughly 15 grams of HA – but this decreases steadily as we grow older. In fact, by the time we reach our 40s, our bodies are synthesizing only half of what we need to keep our skin, hair and bodies in tip top shape.
Almost half of the body’s HA is located in the collagen of the skin, so it is safe to say that we need to harvest as much of this magic ingredient as we can in order to maintain soft beautiful skin. It simply must form part of our skin care regime.
Check your beauty and skin care products to make sure that HA appears in the list of ingredients. A product such as HA Serum (R1205 from Pure Wellness) is a simple and effective way to plough HA back into the areas that need it the most.
“This is, without a doubt, one of the best products I have ever used,” says Sheri of Pure Wellness.
This light-weight formula is quickly absorbed and is perfect for the delicate skin around the eye area. With its incredible moisturising capacity, you will see firmer, smoother skin immediately. In addition, it forms a barrier over compromised skin surfaces which prevents further moisture loss from evaporation.
Talk to one of our experienced team to find out more about the secret ingredients in our product range.